Follow-along fitness videos

Fitness | Technology | Demo Videos

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Problem

The Brief

Motivate users to choose our client’s fitness app for regular, guided workouts by creating a catalogue of 300 in-app videos.

Thinking

The Work

This project required substantial planning to achieve the quality needed. We studied the interface of our client’s app to understand the brand aesthetic and how users interact with the platform. On location, we worked directly with fitness coaches to optimise angles, lighting and form to convey their confidence and ensure consistency across each of the 300 videos.

Result

The Impact

We delivered 300 bespoke workout videos to be used interchangeably by users building their fitness routine, achieving quality and consistency across every video. The knock-on effect? Our client noticed a surge in new app users converting to regular subscribers.

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