PKU Patient Stories

Biotech | Documentary | Patient-centric

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The Brief

Educate the general public about Phenylketonuria (PKU) and encourage and empower patients and their families by telling authentic stories of young people living with the condition.


The Work

We created a series of short patient-centric films, shot across five different European locations, capturing the courage of each person affected by the disease. Our films emphasised the importance of early diagnosis, and the positive impact of our client’s innovative treatments on patients’ lives.  


The Impact

We delivered five individual films that boosted public empathy for people living with PKU. The range of stories helped to grow awareness while also demonstrating the impact of our client’s innovative treatments.


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