"Don't Quit, Do It" Campaign
Irwin Mitchell Solicitors wanted to create a powerful campaign to encourage and empower disabled people to engage in sports and physical activities. Titled “Don’t Quit, Do It”, the campaign aimed to raise awareness about the issue of disability and sport, and how it can change lives. Lumière was tasked with creating a series of films, each telling a unique and inspiring story, showcasing the transformative power of sports and physical activities.
Lumière knew that in order to create a powerful campaign that resonated with people, it was essential to capture the essence of these inspiring stories. Filming across multiple locations, each film portrayed the journey of a different athlete, highlighting their incredible determination and perseverance, and showcasing how their love for sports and physical activities helped them overcome their disabilities. The result was a series of films that were emotive, heartwarming and truly inspiring.
The “Don’t Quit, Do It” campaign resonated with audiences far and wide, sparking a wave of inspiration and hope. The films brought to light the issue of disability and sport, and how it can have a profound impact on people’s lives. Irwin Mitchell Solicitors received widespread acclaim for the campaign, and the films continue to be a source of inspiration for people all over the world. The campaign was a resounding success, raising awareness and empowering disabled people to embrace the transformative power of sports and physical activities.
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