Don't Quit Do It

Sport | Documentary | Social Change

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Problem

The Brief

Motivate people living with disabilities to take up physical activity in their own lives by demonstrating the transformative power of sport.

Thinking

The Work

Under the campaign “Don’t Quit, Do It”, we created a series of documentary-style videos to tell the stories of four athletes living with disabilities. Our intimate short films each focused on a different individual, their determination and perseverance, and the deeper sense of independence they’ve gained through sport. 

Result

The Impact

We delivered a series of four inspiring films that we shot across multiple locations. Our client received widespread critical acclaim for the campaign and successfully raised awareness for the empowering effect of of sport.

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