course promotion

Education | Marketing | Content Strategy

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The Brief

Attract applications from future students by showcasing our client’s unique approach to higher education.


The Work

We created a series of promotional films as part of a full-service video content strategy. From conversations in the corridors to the charm of the surrounding grounds, we captured the full picture of student life on campus, to emphasise the lifelong impact from attending Newbold College. Through the series we were able to reinforce the variety of courses, from short-term to degree level, and spotlight the calibre of graduates.


The Impact

Our promotional films significantly grew application and enrolment numbers from future students. Current students and staff were so proud of what we captured that they shared the films widely, further boosting application numbers and fuelling a sense of belonging. 


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