FIFA World Cup - Qatar 2022

Social Media | Sporting Events | Culture

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Problem

The Brief

Showcase the vibrant culture, people and hospitality of Qatar through a social media campaign to grow our client’s platform during the 2022 FIFA World Cup.

Thinking

The Work

For this project, timing was critical to capture the eyes of the world while the focus was on first-time host, Qatar. The social media campaign we created took us to the streets, to immerse the viewer in the energy and beauty of the country. Alongside this we interviewed international and local football fans to amplify our client’s platform and maximise the attention on Qatar.

Result

The Impact

We delivered an Instagram-focused social media strategy that emotionally connected with Q Life’s core audience. The results were punchy. Our series of short-form videos helped grow our client’s reach from an average of 2,300 to 405,000 views within 60 days.