Raytheon technologies was faced with a formidable challenge – attracting top-notch talent in the fields of software engineering and cyber security, while vying for attention against other leading companies. To set themselves apart, they required a recruitment campaign that would make them stand out and showcase their unique offerings to potential candidates.
Lumière took on the challenge by filming videos in a state-of-the-art studio with dynamic virtual backgrounds, meticulously designed to represent the industries in which Raytheon technologies operates. The aim was to give potential candidates a real sense of the breadth and scope of Raytheon technologies’ work, from the vast expanse of outer space to the intricacies of cybersecurity. With a laser focus on highlighting the company’s cutting-edge technology and innovative solutions, Lumière created a compelling narrative that demonstrated the real impact of working at Raytheon technologies.
The recruitment campaign was a smashing success, with Raytheon technologies experiencing a surge in the number of high-quality candidates eager to join the company. Lumière’s shorter social media edits also played a vital role in reaching potential candidates across different platforms, further extending the reach and engagement of the campaign. Thanks to Lumière’s efforts, Raytheon technologies has solidified its position as a leader in the fields of software engineering and cyber security, continuing to attract top talent in these areas.
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